2015北京国际设计周设计之旅-侨福芳草地
2015北京国际设计周（BJDW）城市系列活动即将拉开帷幕！作为重点项目之一，BDJW@侨福芳草地将会深入探索“创新、可持续发展、时尚界新形态”三大主题。9月24日至10月7日期间，芳草地将不仅是集齐餐饮和购物为一体的艺术殿堂，更是展出最富革新精神设计作品的先锋空间。
2015北京国际设计周（BJDW）城市系列活动即将拉开帷幕！侨福芳草地非常荣幸能够参与承办这一激动人心的设计盛会。作为重点项目之一，BDJW@侨福芳草地将会深入探索“创新、可持续发展、时尚界新形态”三大主题。9月24日至10月7日期间，芳草地将不仅是集齐餐饮和购物为一体的艺术殿堂，更是展出最富革新精神设计作品的先锋空间。
2015北京国际设计周（BJDW）设计之旅全新项目 - 侨福芳草地
侨福芳草地将会打造集系列装置作品、现场创作表演、活动以及展览为一体的综合艺术体验。设计周期间，馆内艺术作品主题将会聚焦在鼓励大众参与“制造、未制造、重复制造”的具体过程。
“设计和时尚是我们的DNA，我们非常兴奋能够作为重点项目承办2015年北京国际设计周，设计周已经策划了众多精彩的展览和展示，相信芳草地的顾客也一定会乐在其中” 芳草地总经理赖国贤说。
“能够与侨福芳草地进行合作我们感到非常的兴奋。首次合作中我们将与全新的观众群一起去探索在时尚、产品设计和建筑领域的创新、可持续发展和新形态，”北京国际设计周创意总监Beatrice Leanza告诉我们。“侨福芳草地是北京独一无二的胜地，并且还是一个不容错过的设计之旅的绝佳好去处，”Leanza女士继续说。
位于芳草地地下二层的展区中心将设有现场3D打印站，以及3D Pavilion（展示馆），即倍受瞩目的艺术作品VULCAN，该大型装置由三大分离的装置拼接而成，打造出十分震撼的视觉效果。由LCD实验室为设计周特别设计制作，VULCAN将会是建筑学意义上世界最大的3D打印结构。VULCAN是拉丁语，即英文单词 “volcano（火山）”，同时也是罗马神话中火神的名字。作品的灵感来自对不可预知的大自然力量的崇拜和敬意，以及人类文明的脆弱和勇气。在结构上，VULCAN将会展现为一个等边三角形，8.08米长，2.88米高，呈120度中心对称，将几何美感展现的淋漓尽致。
BwO－Body without Organs（无器官身体）
作品BwO则是探寻“人类身体是什么”的主题。现代社会里，身体除了被各种衣料和饰品所装饰包裹，被各种速食消费品所喂养，被各种声色犬马所陶醉，身体除了作为有机体的功能性形式，还能是什么？BwO－Body without Organs（无器官身体）探索身体的虚拟域，化解身体的分层，并探索在复杂环境下将身体和特定影响因素重新连接，构造出一个“新的身体”。BwO将会在芳草地东门附近一层展出。另外，由WAX Architects，ASW Workshop和南京3D打印研究院共同支持，南京艺术学院将会呈现一系列艺术作品，包括一组美丽的3D打印翅膀，脊柱矫正护具，夸张的极限运动背包。
侨福芳草地站另一个值得关注的作品是DeconstructingLiving，该作品源自＃whenAreYou设计项目的家具系列，曾在2014年北京国际设计周展出。观众可以通过作品参与互动，同时感触北京与巴西圣保罗跨越科技和人文的不同体验。始终以文化交流和城市体验为侧重，出品公司Coletivo Amor de Madre 特邀设计师 Henrique Stabile，创作出这个针对未来品牌设计展望的系列，该系列邀请观众根据需求创造自己的家具解决方案，作品非常值得期待。
关于Parkview Green 芳草地
Parkview Green芳草地是一座创新的绿色建筑，坐落于北京核心地带，由拥有丰富国际开发经验的香港侨福集团建设运营，集酒店、商场和写字楼于一身，也是中国第一个获得LEED® “铂金级预先认证”的都市综合项目。此外, Parkview Green芳草地遍布丰富的艺术氛围, 除了中国当代艺术作品之外, 还有达利的系列雕塑作品，结合丰富的活动和展览, 更是休闲娱乐的理想之所。Parkview Green芳草地的超凡魅力不仅在可持续发展的设计上得到了良好展现，更会以竖立北京新地标的创新精神，让来访的每个顾客都能感受到「新意无限」的独特体验。更多信息请访问: www.parkviewgreen.com
关于北京设计周
北京设计周（BJDW) 是由北京市府、文化部、教育部、科技部作为合办单位在2009年合办设立的全市性试点项目，目的是为了培育中国背景下的设计文化。北京设计周由开幕仪式、设计奖项、设计市场、设计人才、智慧城市、设计之旅和主宾城市七个核心部分组成。其将在中国境内举办上百场先锋设计活动，包括国际展览，公开活动和贸易平台。提供中国设计转型格局总览，北京设计周作为创新型实践的实验室，从工业到学术，以创新视角去激励并塑造当代设计与实践。更多信息请访问: www.bjdw.org
Parkview Green is a new Design HOP Core Area for Beijing Design Week 2015
from 24 September to 7 October
This year Parkview Green is proud to host an exciting Design HOP program as part of Beijing Design Week (BJDW)’s 2015 city-wide event. As one of the new Core Areas, BJDW@Parkview Green FangCaoDi will explore the theme of "Innovation, Sustainability and New Forms of Making in the World of Fashion." From 24 September to 7 October 2015, Parkview Green will be transformed into a prime destiNATIOn not Only for shopping and dining but also exhibits featuring the most innovative products in the design world.
A series of installations, on-site creation enactments, events and exhibitions will be presented in the public areas throughout Parkview Green, focusing on engaging the public on specific processes of “making-unmaking-remaking.”
"We are excited to host a core location for this year's BJDW 2015 as design and of course fashion are in our DNA. They've curated some wonderful exhibits and presentations that we believe visitors to Parkview Green will definitely enjoy," says Oliver Lai, General Manager of Parkview Green.
"BJDW is thrilled to be partnering with Parkview Green to explore innovation, sustainability and new forms of making as it relates to fashion, product design and architecture with brand new Audiences," says BJDW Creative Director, Beatrice Leanza. "Parkview Green is a truly unique destination in Beijing and now a Design HOP area not to be missed,” Ms. Leanza adds.
Central to the program will be an onsite 3D Printing Station and a series of projects presented in a large-full scale3D printed installation made of three interlocked pavilions on LG2. The main feature of BJDW@Parkview Green FangCaoDi will be VULCAN, designed and produced by LCD – Laboratory for Creative Design. VULCAN will architecturally be the largest 3D printed structure in the world. The name is Latin for the English word “volcano” and is also the name of the God of Fire in Roman mythology. The emergence in the idea of VULCAN symbolizes a SENSe of adoration and respect for the unpredictable forces of nature, while suggesting the fragility yet courage ofhuman civilization. Structurally, VULCAN will be situated within an equilateral triangle, and will have a 120° angle of symmetry measuring 8.08 meters long by 2.88 meters tall.
BwO will examine the concept of “What is a human body?” in modern society. BwO – Body Without Organs explores the virtual field of the body, which has been draped in fabric, adorned with accessories and intoxicated by fast food. BwO aims to de-stratify the body, and the goal of the BwO workshop is to explore the potential of BwO to reconnect the body with its complex environments with specific affects and programs to form a “new body.” Supported by WAX Architects，ASW Workshop, and the Nanjing 3D Printing Institute, the Nanjing School of Fine Art will present a series of art work including a set of beautifully 3D printed wings, a spinal brace, an extreme sPORTS backpack, and more. BwO will be featured on ground level near the East Entrance of ParkviewGreen.
DeconstructingLiving is a furniture collection that arose from the #WhenAreYou Project, presented in BJDW2014, where visitors were invited to interact, crossing technological and personal experiences throughout the city of Beijing and Sao Paulo simultaneously. Always with the focus of promoting cultural exchange and urban experiences, Coletivo Amor de Madre, worked together with designer Henrique Stabile to develop a collection pointing to a future the brand envisions for design. The collection invites visitors to build their own furniture solutions upon their own needs and will be featured as part of BJDW@Parkview Green FangCaoDi.
About Parkview Green
Parkview Green is a leading innovator in green building design located in the heart of Beijing. With extensive experience in international development and OPERAtions by Hong Kong based Parkview Group, Parkview Green includes a hotel, shopping mall, and office towers and notably the first to obtain LEED® Platinum pre-certification for a mixed-use commercial project in China. Moreover, Parkview Green has a rich artistic atmosphere with not only a contemporary Chinese art collection but also a series of sculptures by Salvador Dali, numerous activities and exhibitions that make it an ideal place to visit. Parkview Green's appeal is not only in the support of sustainable design and development, but as a new landmark for Beijing built in the spirit of innovation so that each visitor can experience “Infinite Innovation.” For more information, please visitwww.parkviewgreen.com
About BJDW
Launched with a pilot effort in 2009, Beijing Design Week (BJDW) is co-hosted by the Beijing MuNicipal Government, the Ministry of Culture, the Ministry of Education, the Ministry of Science and Technology, to nurture a culture of design in the Chinese context. With seven key sections - Design Service, Design Award, Design Night, Design Trade, Guest City, Smart City, and Design HOP - BJDW features hundreds of international exhibitions, public events and trading platforms as the leading design event in the PRC. While offering an expansive overview of China's transforming design landscape, it serves as a laboratory for innovative perspectives that, from industry to academia, inspire and shapecontemporary design discourse and practice.For more information, please visitwww.bjdw.org
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